The Phenomenon of Phubbing in Communication Ethics Among Generation Z

Abstract

Technological advances are developing rapidly, including in the field of communication. Those who are far away feel close, and those who are close feel far away. The phenomenon of phubbing has emerged as a result of technology. Phubbing has a significant impact on communication ethics, with a focus on mobile phones, which give the impression of listening but do not actually listen and ignore the surrounding environment, thereby reducing the quality of communication and social relationships and lowering a person's character. The purpose of this study is to examine and analyze the phenomenon of phubbing in communication ethics in the form of a general description of phubbing, the impact of phubbing, and efforts that can be made for Generation Z, especially students in class 7B at SMPN 12 Bandung. This study uses a qualitative approach with a case study method. Data collection was carried out using observation, interviews, documentation studies, and literature studies. The results of the study show that, first, the phubbing behavior of students in class 7B at SMPN 12 Bandung can be seen from the high intensity of cell phone use due to cell phone dependence, causing students to ignore their surroundings and focus on their cell phones. This is contrary to communication ethics. Second, phubbing has a significant impact on communication ethics, student psychology, and social relationships, such as feeling unappreciated, lack of concentration, and low self-confidence. Third, phubbing behavior can be minimized through self-control by the students themselves, the role of teachers at school, and the role of parents at home. Therefore, it can be concluded that the phenomenon of phubbing is closely related to communication ethics and social relationships for those who engage in it.